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2 Sep 2023
  • Website Development

Boosting Conversion Rates with Progressive Web Apps

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By Tyrone Showers
Co-Founder Taliferro


Mobile devices constitute a significant proportion of user access points for web-based services and e-commerce platforms. Conversion rates—defined as the percentage of users who take desired actions such as making a purchase or subscribing—serve as a crucial metric for these platforms. Progressive Web Apps (PWAs) have emerged as a pivotal technology, substantiated by data indicating that they can augment mobile conversion rates by approximately 36%. This article aims to dissect this claim without resorting to hyperbole, delving into empirical evidence and elucidating the mechanisms behind this phenomenon.

Definition of PWAs

Progressive Web Apps (PWAs) are web applications built using standard web technologies but optimized to offer a user experience akin to native mobile applications. Their design principles involve responsiveness, offline usage capabilities, and reduced loading times, thereby fostering a more engaging user interface.

Empirical Evidence

Studies conducted across multiple industries, involving a diverse array of e-commerce platforms, have established a 36% increase in mobile conversion rates upon the implementation of PWA technology. It is essential to note that while the 36% figure serves as a general guideline, the actual increase can fluctuate based on various factors such as industry, user base, and quality of implementation.

Mechanisms of Impact

Enhanced User Experience

One of the primary factors contributing to the increase in mobile conversion rates is the superior user experience provided by PWAs. The amalgamation of faster load times, responsive design, and offline capabilities minimizes friction in user interactions, thereby fostering higher conversion rates.

Improved Loading Speed

The alacrity with which PWAs operate significantly affects the user's propensity to engage with the application. A direct correlation exists between loading speed and conversion rates; PWAs often register much shorter load times compared to traditional mobile websites, thus engendering a more favorable user experience.

Offline Functionality

The availability of offline functionality ensures that users remain engaged even when experiencing intermittent connectivity. This continuous access fosters a sense of reliability, further contributing to increased conversion rates.

Industry-Specific Examples


For retail platforms, the implementation of PWAs has been particularly advantageous. The offline browsing capabilities enable users to view products and read descriptions even without an internet connection, thereby mitigating the abandonment of shopping carts and consequently boosting conversion rates.


In the media sector, PWAs contribute to better user engagement by reducing the loading times for articles and videos. This efficiency leads to increased subscriptions and a higher volume of consumed content, positively affecting the conversion rates.

Caveats and Considerations

While the 36% figure is compelling, it is not a universal guarantee. The actual increase in conversion rates may differ based on the quality of the PWA implementation and the specific demands of the target audience.


Progressive Web Apps offer an empirically backed avenue for the augmentation of mobile conversion rates, with an approximate increase of 36% documented across various industries. The mechanisms behind this increase include an enhanced user experience, faster loading speeds, and reliable offline functionality. However, it remains incumbent upon stakeholders to approach this technology with a nuanced understanding, recognizing that results can vary based on a plethora of variables.

Tyrone Showers