5 Oct 2023
  • Website Development

How I Perform Mobile App Rationalization

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By Tyrone Showers
Co-Founder Taliferro


It's easy for companies to find themselves managing a sprawling portfolio of mobile apps. While each app may serve a unique purpose, maintaining a large number can be counterproductive and financially draining. I'm a consultant at Taliferro Group, and I specialize in helping companies like yours perform mobile app rationalization. The objective? To eliminate inefficiencies, reduce operational costs, and create a more streamlined user experience.

The Need for Mobile App Rationalization

Having multiple apps may seem advantageous, but it often leads to fragmented user experiences and drains operational resources. Rationalizing your mobile app portfolio can not only cut costs but also improve customer engagement by offering a more cohesive user journey. Additionally, it aligns with our expertise at Taliferro Group in areas like Agile Project Management, Performance and Optimization, and Cloud Architecture to deliver a tangible ROI.

Step-by-Step Guide to Rationalization

Inventory Audit

Start by cataloging all the mobile apps your organization owns. Understand their purpose, user base, and performance metrics. This is essential groundwork for the following steps.

KPI Analysis

Use Key Performance Indicators (KPIs) to measure the success of each app. Parameters could include user retention rate, average revenue per user, and customer lifetime value.

Technical Evaluation

Evaluate the technical aspects of each app, from codebase quality to API Gateway Configurations. This will help identify apps that require more resources for maintenance.

Gap Analysis

Identify gaps between the existing app functionalities and the organizational goals. If multiple apps serve similar purposes, they are strong candidates for consolidation.

Stakeholder Consultation

Consult internal stakeholders and understand their needs and expectations from each app. This aids in making informed decisions during the rationalization process.

Little-Known Technical Tips for Effective Rationalization

Automated Code Review

Use automated code review tools to identify code smells, security loopholes, and technical debt in each app. This not only saves time but also provides an unbiased evaluation.

API Dependency Mapping

For apps that are interconnected through APIs, create an API dependency map. This can reveal how retiring one app may affect others in the ecosystem.


Leverage containerization techniques like Docker to isolate apps and analyze their independent performance. This offers insights into how much server resources each app consumes.

Machine Learning for User Behavior

Apply machine learning algorithms to analyze user behavior patterns within apps. The insights can guide which features are essential and which are redundant.


Mobile app rationalization is not just about reducing numbers; it's a strategic move to align your digital assets with your corporate objectives. By following a structured approach and incorporating these technical tips, you can achieve a more streamlined user experience and realize operational efficiencies that contribute to a positive ROI.

At Taliferro Group, we provide a suite of services that complement your mobile app rationalization efforts, making your transition smoother and more effective. Feel free to reach out to us at our Seattle office to discuss how we can tailor our expertise to your unique needs.

Tyrone Showers