10 Mar 2023
  • Website Development

Pros and Cons of Pre-Built E-Commerce Platforms

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By Tyrone Showers
Co-Founder Taliferro


When setting up an online store, businesses face a fundamental choice: build a custom platform or use a pre-built e-commerce solution. In this post, we'll explore the advantages and disadvantages of opting for a pre-built e-commerce platform.

Advantages of Pre-Built E-Commerce Platforms

Easy Setup

Pre-built e-commerce platforms come with pre-designed templates and user-friendly interfaces, making it quick and straightforward for businesses to establish their online stores. This simplicity streamlines the initial setup process.


Compared to developing a custom platform from scratch, pre-built e-commerce solutions tend to be more budget-friendly. They offer various pricing plans to accommodate diverse business needs and financial constraints.

Technical Support

Pre-built e-commerce platforms provide technical support, ensuring that businesses can promptly resolve any technical issues or glitches that may arise. This support can be invaluable in maintaining a smoothly running online store.

Security Measures

These platforms prioritize security, offering features like SSL encryption, firewalls, and regular updates. Such measures safeguard customer data and prevent fraud, instilling trust among shoppers.

Integration Opportunities

Pre-built e-commerce platforms offer integrations with third-party tools and services, including payment gateways, shipping providers, and marketing tools. This versatility allows businesses to expand the functionality of their online stores effortlessly.

Disadvantages of Pre-Built E-Commerce Platforms

Limited Customization

While pre-built platforms offer templates, themes, and customization options, they may restrict how extensively a business can tailor its online store. This limitation can be a drawback for companies seeking a unique design or specific features.

Monthly Fees

Most pre-built e-commerce platforms charge monthly fees. Over time, these fees can accumulate, especially for businesses with substantial inventories or high sales volumes.

Transaction Fees

In addition to monthly fees, some pre-built platforms impose transaction fees on every sale made through their systems. For businesses with significant sales, these fees can become a substantial expense.

Limited Control

Pre-built e-commerce platforms are owned by service providers, meaning that businesses have limited control over their online store's functionality and data. This limitation may not suit companies that require full control.

Platform Lock-In

Once a business commits to a pre-built e-commerce platform, switching to another platform can be challenging. This lack of flexibility may not align with businesses seeking the freedom to choose the best platform for their unique needs.


Pre-built e-commerce platforms like Shopify and WooCommerce offer a range of advantages, including ease of setup, affordability, technical support, security, and integration options. However, they also come with limitations regarding customization, monthly and transaction fees, control, and platform flexibility. Businesses should carefully assess their requirements and financial considerations when choosing between pre-built and custom e-commerce solutions, weighing the pros and cons against their specific goals.

It's crucial for businesses to make an informed decision based on their unique circumstances and objectives when selecting an e-commerce platform.

Tyrone Showers