11 Oct 2022
  • Website Development

Integrating Social Media and Web Development for Business Growth

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By Tyrone Showers
Co-Founder Taliferro


Social media marketing is essential for any business, but it's only one part of the puzzle. Website development is another crucial component of online success. The marriage of these two fields has helped usher in a new era where people can connect and share their ideas without ever leaving the house or office. By combining your knowledge of web development and social media marketing, you can create an effective strategy that will help your business grow exponentially.

The growth of social media has changed the way businesses advertise

Businesses are no longer limited to traditional TV, radio, and print media methods for their advertising campaigns. Social media has become an essential part of any modern business' marketing strategy because it allows them to reach their target audience cost-effectively and provide excellent value for their customers. Here are some ways that social media can benefit your business:

  • Increased sales
  • Increased brand awareness
  • Improved customer service

Social media has created new jobs, like social media managers

Who knew? This title was not widely used until recently, with the advent of social platforms like Facebook and Twitter. A social media manager is the person who manages all of the accounts for a company on social networks. They create content for posts and monitor their performance on these sites.

There are a lot of misconceptions about social media marketing.

Social media is not a free marketing channel. You have to pay for the time of your employees, who will be running the accounts, and you also have to pay for your time (or someone else's) to monitor those accounts.

Social media isn't a quick fix. It takes time to build up followers and develop relationships with other users in the industry, so it's not something that can happen overnight or even within a few months.

Social media isn't your only option when it comes to marketing your business. Suppose you're looking for ways to boost sales or gain more recognition than what traditional print or online advertising can provide. In that case, social media might be worth considering as another tactic in your arsenal of strategies. Social Media Marketing doesn't replace anything else - it works alongside everything else.

SEO consultants and copywriters work with software engineers to optimize websites for search engine results.

The reason that the marriage of software development and marketing is an important one is that these two professions are so different, yet they need each other. Just as it's hard for a computer programmer to write good sales copy, it's even more challenging for a marketer to know how to optimize code for search engines. The marriage between these skillsets means that you're putting your best foot forward when it comes time to woo prospects online—and if you're not sure who does what or how things fit together, we've got you covered! Google and other search engines have algorithms that lower websites down the ranks if specific criteria aren't being met.

You're likely familiar with the Google search engine, but did you know they also own YouTube and Gmail? They are the most important website on the internet and have a lot of power over your visibility. Their algorithm is constantly changing to provide users with relevant information when they perform searches. Google has published a list of guidelines for web admins to follow to ensure their websites rank well in search results:

  • Make sure your site loads quickly.
  • Ensure your website has an easy-to-navigate layout and isn't cluttered (i.e., don't have too many ads).

Web development isn't just about coding; it's also essential to know how to create a user experience that will attract viewers and hopefully turn them into buyers.

This means that web developers need to understand user-centered design, which is more than just the website's design. It also includes how the website functions, how it is marketed, and how it is maintained over time.

Our lives are increasingly online, so website development and maintenance are more critical than ever.

While a business card and brochure used to be enough for businesses, the internet has changed that. Now, websites are the primary way to present your company and its services. They're more important today than they ever were before!


You may not know it, but you're already using social media. You're probably on Facebook or Twitter right now (even if you don't plan to stay there long). The good news is that it doesn't take much effort to get started with your website—and when you do decide to start blogging or posting pictures of your cat on Instagram, we can help! As an agency specializing in web development and social media marketing, we have a wealth of experience in technology-related areas.

Tyrone Showers