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4 Nov 2022
  • Website Development

Optimizing E-Commerce Website Architecture for Success

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By Tyrone Showers
Co-Founder Taliferro

Introduction

The e-commerce industry is booming, and so is the number of websites being launched every day. With increasing competition in this marketplace, it has become essential for e-commerce businesses to offer the best possible user experience to their customers. This can only be achieved if you have a well-designed architecture for your website. This article will discuss some of the best practices that can help you build an efficient architecture from scratch that will make your online store faster, more secure, and more stable.

Build a proper architecture from the beginning

To build a proper e-commerce architecture, you need to plan. You may feel like you're on the right track when your site is up and running, but looking at how things work now and what could go wrong in the future is essential.

If you still need to do so, consider talking with an expert with experience designing e-commerce systems that scale well under load. The right person will help guide you through choosing where different parts of your infrastructure should go while also keeping costs down by recommending ways to use less expensive resources such as cloud services or containers instead of dedicated server hardware.

Serve Content as Fast as Possible

A Cloud Delivery Network (CDN) is a server network that delivers your website content to users. CDNs can save money and improve performance. The most common use cases for CDNs:

  • Serve static content, like images or videos
  • Serve dynamic content like HTML, CSS, and JavaScript

Caches are located between the client and server, and they can be used to reduce the load on servers by storing commonly accessed data. Caches can also be used to improve security by reducing the number of requests to a server. A cache is a temporary storage area for frequently used data. You can use cache for static content like images, scripts and CSS files as well as dynamic content such as database queries or API calls.

Pick features carefully

When it comes to features, you should pick your battles carefully. You aim to make a site as simple and intuitive as possible and full of great functionality. To do this, keep these guidelines in mind:

  • Don't add features just because other sites have them—leave them out if they don't bring value to the customer experience.
  • Don't add features just because they're cool—if it's not valid for customers or doesn't improve their experience on your site or app, don't bother with it.
  • Keep it simple—the fewer buttons and prompts on-screen at once (especially for mobile devices), the better!

Optimize the database

A lot of e-commerce sites rely heavily on a database to function. This is great, but your site could improve if you optimize it.

To optimize your database, first, check if you're using the correct type of database for your project. Most people use MySQL or PostgreSQL because they're free and easy to use. However, they are only sometimes the best option depending on the size and scope of your project. If you have a large number of products or customers (more than 50 million), these databases probably aren't for you.

Best Practices

SSL is the most common security protocol on the internet. It ensures that your website is secure and protects your customers' data as it goes back and forth between their browsers. The "S" stands for "secure," meaning that SSL prevents third parties from snooping on the information being sent over HTTP. Additionally, SSL can protect all types of data, not just credit card numbers—it can also help ensure that your customers feel safe when they are on your site by keeping everything private between them and you. The best way to make your online store more profitable, functional, and stable is by implementing the following best practices:

  • Speed. This should be a top priority for any e-commerce platform. You need to keep in mind that your visitors will probably abandon your store if it takes too long for them to see their desired products or services.
  • Security. You need to ensure that your site is protected from hackers and malware attacks at all times to protect your customers and yourself from cybercrime.
  • Performance. You will want to keep the loading speed of each page as low as possible without compromising on quality or features; otherwise, customers might abandon their purchases due to slow response times on mobile devices such as smartphones or tablets.

Conclusion

So, now you know how to make your e-commerce website more profitable, functional, and stable. If you want to learn more about this topic, we have a lot of other articles on our blog.

Tyrone Showers