23 Aug 2023
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Corporate Procrastination: Perils and Potentials

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By Tyrone Showers
Co-Founder Taliferro


Procrastination, that ubiquitous scourge that we often dismiss as benign or inconsequential, has far more insidious repercussions in the corporate realm than we'd like to admit. While individuals experience delayed personal growth due to procrastination, companies risk obsolescence and bankruptcy. But consider this: what if we could transmute this very tendency to defer action into an impetus for unbridled growth? This article endeavors to elucidate the detrimental effects of corporate procrastination and extols the manifold benefits of immediacy in action, replete with historical examples that serve as cautionary tales.

The Historical Cost of Procrastination

Kodak's Delayed Embrace of Digital Photography

Kodak, once a titan in the photographic industry, serves as a prototypical example of the detrimental consequences of procrastination. Despite inventing the first digital camera in 1975, Kodak dallied in commercializing the technology, apprehensive of cannibalizing their existing film business. This procrastination culminated in bankruptcy in 2012, a poignant testament to missed opportunities.

Blockbuster's Procrastination in Online Streaming

Another cautionary tale emanates from Blockbuster's failure to promptly pivot to online streaming. While Netflix was already sowing the seeds of a digital revolution, Blockbuster procrastinated, erroneously believing that its brick-and-mortar model would withstand the digital onslaught. The upshot was catastrophic, relegating Blockbuster to the annals of corporate failures.

The Untapped Potentials: Benefits of Immediate Action

First-Mover Advantage

Companies that act swiftly in innovating or adopting new technologies often gain a first-mover advantage. Early market entry allows for the capture of significant market share and establishes brand dominance before competitors can even formulate a counter-strategy.

Enhanced Flexibility

Immediate action provides a framework for flexibility. Companies can iteratively refine their products, respond to market feedback, and pivot strategies more adroitly when they are not tethered to a procrastination-induced inertia.

Accumulated Financial Gains

Immediate revenue generation creates a snowball effect. The earlier a product is launched or an efficiency-saving measure is implemented, the quicker a company can reap financial gains, allowing for the reallocation of funds into further growth-driving initiatives.

Talent Attraction and Retention

Highly skilled individuals are magnetically drawn to proactive companies that promise an ecosystem of innovation and growth. The benefits of attracting top-tier talent, in turn, further expedite corporate growth.

The Psychological Reversal: Converting Procrastination into Proactivity

  • Institutionalize Decision-making Deadlines: By creating a culture that abhors indecisiveness, you foster a work environment that encourages immediate action.
  • Celebrate Quick Wins: By rewarding and acknowledging quick achievements, you’re setting a precedent for how effective immediate action can be.
  • Cultivate a Culture of Accountability: Encourage each department to set tangible, time-bound objectives. This will ensure that everyone understands the value of time, thereby collectively reducing procrastination.


In a corporate landscape punctuated by ever-accelerating technological advancements and increasingly mercurial consumer behaviors, procrastination isn't merely a foible—it’s a road to ruination. The historical precedents of Kodak and Blockbuster stand as somber testimonials to the pernicious effects of procrastination. Conversely, companies like Apple, Amazon, and Tesla exemplify the unparalleled growth trajectories achievable through proactivity and immediate action.

Act now; the risks of procrastination are too monumental to be trifled with. Transform this moment into an opportunity for change, and thereby avoid being a mere footnote in the annals of corporate history. The quintessence of this treatise, therefore, lies in its urgent call for immediate action as the ultimate catalyst for unfettered revenue growth and corporate longevity.

Tyrone Showers