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24 Sep 2022
  • Website Development

Maximize Visibility with Google Business Profile

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By Tyrone Showers
Co-Founder Taliferro

Introduction

A business profile helps your website rank higher in search results, which means more people will find you on the web and call you. A Google business profile can also help with search engine optimization (SEO), so if you aren't familiar with this term or why it's essential for your business, let me explain.

Search engine optimization (SEO) is when websites appear at the top of search results for specific keywords and phrases people use when searching online. For example, if someone searches "best pizza in town," all websites that have done SEO well enough to have those words on their home page will show up as one of the top results on Google.

Why do you need a Google Business Profile?

  • You need to be found.
  • The search engine is the gateway to your customers, and you must get located.
  • Getting found is more important than ranking high on the SERPs (search engine results pages).

Ranking for keywords relevant to your business and its customers is crucial because this determines whether or not people will buy from you or contact you with questions about what products or services are available through your company. If you rank for keywords that don't matter to your business or its customers, then your website will never become successful.

SEO and Getting Found

The Google Business Profile is an online resource that supposedly helps you get found by search. It's also a way for people to find and discover your business in the local community.

The Google Business Profile helps with SEO. You can make sure that customers looking for your products or services can find you easily on Google Maps or other search engines like Bing and Yahoo!

Google Profile Insights

Google Profile Insights is a free tool that gives you insight into how people find and interact with your business on Google. It shows you the number of times your business appears in search results and how many people call or visit after seeing your profile. It also provides insights into how satisfied customers are with their interactions with you.

You can see a breakdown of what keywords led people to your site and which pages they visited while there. This data will help inform future content creation efforts so visitors can find what they need on the site immediately without having to dig through long pages of information (or at least not as much).

My Experience with the Google Business Profile

  • The process of setting up your Google Business Profile is easy.
  • It's free to set up your profile, and it's free for potential customers to find you on Google Maps, Search, and other places on the web (like when they're searching for something in an app).
  • But there are many great ways to advertise your business online that are probably better than this.

Remember that you have to want to be found, meaning the person searching for your business must spell it correctly.

Conclusion

People use Google as an information resource when searching for something specific and businesses in general. If your business isn't showing up on Google, you may lose out on sales and customers. To get started right now, go to Go to https://www.google.com/business/

Tyrone Showers