15 May 2023
  • Website Development

Fashion Websites: Need for Speed in E-commerce

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By Tyrone Showers
Co-Founder Taliferro


Ladies and Gentlemen, step right up, for I am about to elucidate a conundrum that has been befuddling me to my very core. Why, oh why, are there so many online fashion stores that are as slow as a three-toed sloth on tranquilizers? It's as though the Tortoise designed these websites from Aesop's fables, who misunderstood the moral as "slow and steady loses the revenue."

"I Got Stats"

Now, I don't mean to be a harbinger of doom or a Cassandra wailing about impending disaster, but there's something fundamentally amiss here. I've got statistics upon statistics, pie charts, bar graphs, and scatter plots that scream one message in unison: "Your websites are slower than molasses in January!"

A quick disclaimer

It's not as though I have a personal vendetta against slow-loading websites, per se. I mean, who doesn't enjoy a good old buffering wheel spinning ad infinitum, providing ample time for a cup of tea, a brief workout, or even penning the next great American novel?

Time is money

However, when it comes to business, where time is money, this lethargic page loading is not just a minor inconvenience; it's a calamitous leak in the revenue ship. It's akin to carelessly letting greenbacks flutter out the window while cruising down the highway. Sure, it might look like an incredible scene in a movie, but it's not quite as glamorous when you're hemorrhaging potential profits.

Potential Revenue lost

You'd think that, with money at stake, these fashion moguls would be scrambling to fix their website performance. But no, they're content to let potential revenue elude their grasp like an eel in a vat of petroleum jelly. The question that keeps me up at night is this: do they not care about money, or are they just not the sharpest crayons in the box?

Digital Quicksand

Perhaps, these digital fashionistas are simply engrossed in the allure of their haute couture, oblivious to the digital quicksand their consumers are wading through. Or maybe they're under the delusion that their customers enjoy a brief intermission, a pause for reflection before being allowed to part with their hard-earned cash. But let's be real, who needs an existential crisis while waiting for a pair of sneakers to load?

Call Me

Now, I don't mean to sound presumptuous, but a simple tete-a-tete with yours truly could solve this riddle once and for all. Fifteen minutes of chit-chat, and I guarantee a performance boost that would make a cheetah look like a garden snail in comparison. I've got some tricks up my sleeve, honed by years of grappling with digital laggards.

And mind you, I'm not just blowing smoke here. We're talking about a bona fide 15% increase in revenue, give or take. That's a lot of dough! It's the difference between a bread roll and a baguette. So, to all you fashion retailers with websites slower than a narcoleptic snail, wake up and smell the digital coffee. Your future revenue depends on it!


If these fashion websites don't get their act together soon, they're not just going to be 'last season'; they'll be 'last millennium.' So, I implore you, online fashion moguls, don't be like the hare who underestimated the tortoise. Because in this race, slow and steady won't win the race. Instead, it will be left choking on the dust of faster, savvier competitors.

In the end, the choice is clear as a bell. Keep letting money slip through your fingers like sand, or seize the day, pick up the phone, and call me. You see, no one relishes the idea of losing revenue, and with the proper insight, you don't have to. A 15-minute conversation might be your golden ticket to a 15% revenue hike. Talk about a fantastic return on investment!

And here's my final pearl of wisdom, the pièce de résistance of my plea: Don't sacrifice the need for speed in pursuing sartorial excellence. Because while 'fashionably late' might cut it at the Met Gala, it has no place in the fast-paced world of e-commerce.

Let's wrap this up, shall we? To all the slowpokes in the online fashion world, it's time to trade your snail's pace for the speed of a gazelle. Call me, and together, we can usher in an era of quick-loading couture and high-speed haute fashion that even the most impatient online shoppers will appreciate.

Remember, the future of fashion isn't just about what's on the runway; it's about how fast you can bring it to the fingertips of eager buyers around the globe. Stay caught up in the digital dust; speed up, smarten up, and start caring about the money currently flying out the door. Because trust me, it's a lot more than chump change. It's the future of your business.

Tyrone Showers